Google Revamps to Fight Cheaters
What does this mean to us internet marketers? As always… Produce quality content!
That’s all Google is asking for… they want to offer quality content in their search results for their customers. I don’t blame them!
Here is a link to the full article…
Google changes its algorithms to combat cheaters
Google revamped the mathematical formulas it uses in its search rankings last week, part of an ongoing effort to weed out sites that game the system, as it seeks to preserve the quality of its search results. “Overall Google has done a great job and there are very few cracks in the system,” said Conductor Inc. CEO Seth Besmertnik. “But spammers are getting smarter and Google needs to keep getting smarter.” The Wall Street Journal (2/26)
How To Find Network Marketing Leads For Your Business
So you’re looking for network marketing leads? Let me guess… you have run out of people to talk to about your network marketing business.
It’s a common problem. Everybody experiences this problem. In fact, the hardest aspect of this business is finding quality leads and quality people to talk to about your product and your business opportunity.
A lack of quality leads is probably the number one reason the drop out rate is so high in network marketing. You were most like told to talk your warm market. Maybe you do, maybe you don’t.
But if you do, you find that you quickly you run out of people in your circle of influence to talk to about your business. You will have to make an effort to broaden your network every day… whether that means hanging out at a coffee shop every day, or joining networking associations and business chamber of commerce groups.
I would like to give you few additional tips on generating leads for your network marketing business.
First of all if you are going to buy network marketing leads then I highly recommend that you use a tool to automate the contacting those leads either by calling or emailing. There are tools that you can use to automate the cold calling and sifting through leads.
I use a voice broadcasting tool that I love that calls these leads, leaving them a short automated message. Only the people interested leave their name and number for a call back. I only get on the phone and speak with those people that have responded positively by leaving their name and phone number.
Thus, all the sorting (cold-calling so to speak) is done for me. The tool does the weeding and sifting and I only talk to the people who really interested in what I have to say.
The email blasting tool works in a similar fashion. All the leads receive your email and only the people that respond positively are the ones you spend your time with on the phone.
So, I highly recommend you use a tool, because if you try to call all those leads that you’ve just purchased, you are going to spend hours on the phone and you are going to burn out very quickly.
Now, another way to generate leads would be to place ads. If you are going to place newspaper ads, or even online ads or magazine ads, you will be reaching a broad audience that is not very targeted. The likelihood that you will receive a lot of quality leads from those expensive ads is not very high.
What you want to be doing is what we call attraction marketing… a form of marketing online. What you do is your place your marketing material and your ads strategically online so that they get in front of the people who are your target market. These are people who are looking for home business.
Maybe they are looking for a home business opportunity, or simply on how to earn money from home. Perhaps they have already identified the company and they are looking for more information on that particular company.
Those are the people you want to intercept with your advertising and your marketing so it’s best if you do it strategically in that way. A good portion of the people that end up finding your marketing material will call or email you asking for more information, because in many cases you have offered them exactly what they looking. So it’s much more targeted much more effective in finding network marketing leads than broad advertising.
Any entrepreneur who is seeking MLM leads for their business needs to read this.
I was amazed to learn that there are thousands of people out there seeking home-based business opportunities including network marketing opportunities every day. This came to a real surprise to me after having spent months harassing my family and friends about my “great” products and “killer” business opportunity.
I began to think there was not a single person in the world who would be interested in my opportunity. And to learn there are thousands every day!
The beautiful thing about this is that the quality of these leads is so high, because they are already looking for this. And, there are no limitations to the number of people you can attract into your business. When you market to your warm market, those numbers will run out way too fast.
So HOW do you find these people online?
I do it by combining these two strategies: Internet Marketing with Attraction Marketing.
I use internet marketing techniques and technologies to get my message out to the world, and I attract people’s attention by offering them valuable information and by speaking to them directly.
How do you do all that?
There’s SO much to learn here. I have spent hundreds of hours – probably thousands – studying internet marketing strategies and technologies.
Let’s start with one basic lesson. And that is, Niche Marketing.
You need to focus on a niche market and speak to their needs. Then when you’ve mastered your first niche, you move to the next niche. You will get highly targeted leads for your MLM business using Niche Marketing.
It’s best to start with a niche that you are familiar with – so that you can feel what their struggles are; so that you can feel their pain.
Let’s take one niche as an example: Corporate Moms.
I am a mom, and now I work at home. Before that, though, I had to me leave my first baby, every day, in the hands of another mom who took in kids for childcare. That other mom got to see my son speak his first words and take his first steps.
And each day, after a long day’s work, and a long commute, trying to get dinner on the table, I was so exhausted that I could barely enjoy the time with my son. I knew that I had to find work at home, better yet part-time work, to free up my day for quality time with my.
This was no easy task… there were the bills and the need to match my current salary.
Do you see here the struggles I faced? The pain and suffering?
So when I came across a mentor online that spoke to my needs, that offered me solutions to my problems, what did I do? Boy, I jumped on it. I dug deeper, I learned more, and gave her my attention.
I became “attracted” to my mentor, to the value she gave me… hence the name, Attraction Marketing. Attraction marketing will provide you with the best MLM leads possible.